Miguel Dias
 

With over 25 years of experience in the premium and luxury industry, I have gained in-depth expertise in store management, head of sales, marketing, and business development. My professional journey reflects both my passion and expertise.

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10.2024 – 06.2025  

Head of Sales

The Kusnacht Practice – Zurich

• Strategic leadership and operational management

• Staff recruitment and coaching

• Performance monitoring and employee training (KPI)

• Responsibility for goal setting and achievement

• Organization of events and activations (CRM)

• Sales forecasting and budget management

• Contribution to innovation projects

• Supervisor for excellence initiatives

• P&L responsibility

09.2019 – 10.2024  

Store Manager

Loro Piana | LVMH – Flagship Store | Zurich

• Team leadership and operational store management

• Strategic planning to increase revenue and client retention

• Recruitment, training, and ongoing coaching of staff

• Goal setting, action plans, and performance monitoring

• Organization of client events and VIP formats

• Merchandise management including inventory control and reordering

• KPI analysis to derive operational improvements

• CRM management for targeted client engagement

• Service excellence for an international, discerning clientele

• Collaboration with retail, VM, and marketing departments

• Revenue growth of over 110% within four years through effective measures

08.2017 – 08.2019  

Store Manager

Brunello Cucinelli – Zurich

• Team leadership and ensuring smooth administrative operations

• Strategic and operational store management

• Recruitment, training, and ongoing coaching of employees

• Responsibility for goal setting and development of action plans

• Organization and execution of meetings and client events

• Inventory management and optimization

• Analysis of business KPIs to enhance performance

• Maintenance and further development of CRM database

10.2011 – 06.2017  

Floor Manager

Hermès Paris – Flagship Store | Zurich

• Manager of Leather, PAP, Bijouterie, Watch, and Home departments

• Customer reception and consultation with national and international clientele

• Strategic and operational management

• Training and coaching of employees

• Responsibility for action plans and goal agreements

• Organization of meetings and events

• Deputy store manager

08.2010 – 08.2011  

International Experience Abroad

09.2008 – 08.2010  

Founder

Royal Bar & Lounge – Zurich

• Company management as business owner

• Marketing and event organization

09.1998 – 04.2007  

Department Manager

PKZ Burger-Kehl & Co. AG | Multibrand Companies

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